Lisa Mashburn

(Executive Coach)
Lisa Washburn


Lisa Mashburn is Founder and Principal of Areion, LLC, a coaching and consulting company founded to support enlightened leaders in achieving lasting, positive and measurable change in themselves, their teams and their organizations, as well as provide outstanding coaching services to private clients undergoing change and transition.

Lisa brings a diverse background and front-line business experience to her professional coaching engagements. She worked in senior sales, marketing and new business development roles for Tier I financial firms Goldman Sachs and Credit Suisse First Boston, and Bloomberg, on the Long-Term Trading Desk at Brown Brothers Harriman & Co. and as an Independent Sales Agent.

In addition to her work with private clients, she is part of the UNC Kenan-Flagler Business School Career & Leadership Coaching team, where she plays a lead role in coaching full-time and executive MBAs, and in designing new, and cutting-edge coaching programs. During her career, she has been responsible for building businesses from the ground up and successfully managing key account relationships. Throughout she has coached and mentored others in reaching their goals and collaborated with key decision makers in defining and solving complex business problems. She works to inspire and empower leaders at all levels to embrace change and increase their commitment to unlocking their passion and potential, and passing that on to those they serve.